Kretika is an investment banking partner to founders

Kretika Advisory is For Founders, By Founders.

We service founders on their most critical calls.

How we service founders

Seasoned founders looking for fruitful exits (M&A)

Early-stage founders in Seed/Series-A stage (Raise)

Why Kretika

Because founders are outliers, they need one of their tribe for unbiased advisory

We are a group of ex-founders from IITs, IIMs with a collective entrepreneurial experience of 150 years who are contributing their network, services and capital connect to give extra power to exceptional founders and their companies.

For founders contemplating Sell-side mandates, the key challenge with career investment banking as an option- which may appear to be alternative to Kretika founder advisory- is the language of founders' tribe vs language of finance and fee.

Kretika speaks the language of founders and hence its founder advisory is direct, unbiased and relatable.

Why Early-stage founders choose Kretika?

"It's about Entrepreneurs for Entrepreneurs"

WHY Kretika?

Raise funding from a founders’ fund

Raising is hard especially if a young founder is looking for an investor that helps beyond the capital. With a solid founders’ fund backing you, you will never have to worry about the right guidance. That too straight from founders like you- just that they have seen the path years ahead. Gain from the tribe.

Benefit from the real experience on Indian conditions

India is perhaps the biggest opportunity globally. Everyone acknowledges that- however the similarity ends there. Fact is that a tiny percentage of people know how to realistically navigate the India market conditions. Only seasoned entrepreneurs who have successfully built their India focussed businesses upwards of a real billion dollar value understand the road conditions. Learn to have them as your co-pilot!

Multiply connections to the market

Nothing is more precious to a founder than a mega sales opportunity. With the right intros and connections that you can benefit from, your power is truly increased. Efficiency of sales also helps you go faster on product and growth.

Is there a fit?

It’s about a match - you may be reaching for the moon, but unless that’s what our investors wish to invest in, there won’t be a fit. So that’s the first thing we assess. We look at a 3 tier metric: founder & opportunity; GTM; Scaleup in DNA.

Do we understand each other?

If it’s an initial match, we almost always like to deep dive with the entrepreneur to mutually get to understand each other better. This stage is qualitative as well as quantitative- people, process, data, proof of performance matter.

Pre-investment consensus

Here’s where it boils down to numbers from past, present and future. Often face to face with investors who take the lead in funding - this stage is about mutual consensus on value versus valuation.

Enter the relationship

If we successfully cross the first three stages, we reach the fruit. This step indicates closure of our investors’ deal and indicates a new beginning on post-capital relationships between us and the new entrepreneur.

Team Kretika

Team that works for mutual success

Our Belief

There is no downside to entrepreneurship. The least it turns you into is a solid human being.

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OF COLLECTIVE ENTREPRENEURIAL JOURNEYS

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TO BE ACQUIRED DEALS

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STRATEGIC BUYERS

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M&A DEAL SIZE

Grow with Kretika

Opportunities with Kretika

We welcome founders looking for an advisor to handle their Sell-side mandate.
We are also open to cooperation with fellow investment bankers who may complement our transactional ability.