Kretika is an advisory partner to founders

For Founders, By Founders.

We advise founders on their most strategic calls.

Because founders are outliers, they need one of their tribe for unbiased advisory

We are a close-knit team of ex-founders from IITD, IIMB with a collective entrepreneurial experience of 50+ years. We contribute our network, services and capital connects to give extra power to exceptional founders and their companies.

For founders contemplating Sell-side mandates, the key challenge with career investment banking as an option- which may appear to be alternative to Kretika founder advisory- is the language of founders' tribe vs language of finance and fee.

Kretika speaks the language of founders and hence its founder advisory is direct, unbiased and relatable.

How we service founders

Seasoned founders looking for fruitful exits (M&A)

Early-stage founders in Seed/Series-A stage (Raise)

Why founders choose Kretika?

"It's about Entrepreneurs for Entrepreneurs"

Transparency on M&A Outcomes

Strategic transaction is hard specially when a founder is looking for a strategic investor that helps optimize founder's exit value as well as the potential upside. With a solid team backing you, you will have to worry less about the right maneuver. Gain from the tribe.

Benefit from the real experience on Indian market

India is perhaps the biggest developing opportunity globally. Everyone acknowledges that- however the similarity ends there. Fact is that a tiny percentage of people who have spent time in the trenches know how to realistically navigate the Indian way. Learn to have them as your co-pilot!

Multiply connections to optimize exit

Nothing is more precious to a founder than multiple termsheets. With the right connections that you can benefit from, your power is truly increased. Our key support around efficiency of allocating your mindshare on the M&A process also helps you go forward confidently.

WHY Kretika?

Is there a fit?

It’s about a match - you may be reaching for the moon, but unless that’s what our investors wish to invest in, there won’t be a fit. So that’s the first thing we assess. We look at a 3 tier metric: founder & opportunity; GTM; Scaleup in DNA.

Do we understand each other?

If it’s an initial match, we almost always like to deep dive with the entrepreneur to mutually get to understand each other better. This stage is qualitative as well as quantitative- people, process, data, proof of performance matter.

Pre-investment consensus

Here’s where it boils down to numbers from past, present and future. Often face to face with investors who take the lead in funding - this stage is about mutual consensus on value versus valuation.

Enter the relationship

If we successfully cross the first three stages, we reach the fruit. This step indicates closure of our investors’ deal and indicates a new beginning on post-capital relationships between us and the new entrepreneur.

Team Kretika

Team that works for mutual success

Our Belief

There is no downside to entrepreneurship. The least it turns you into is a solid human being.

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OF COLLECTIVE ENTREPRENEURIAL JOURNEYS

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TO BE ACQUIRED DEALS

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STRATEGIC BUYERS

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